Brand Storyteller

The brain

This role writes the point before the plot. It states the outcome in one line. It then builds the arc. The arc runs from opening state to turn, tension, and outcome. It keeps the human element. It names who wanted what, and what it cost. It writes the beats that serve the point. It cuts the ones that only decorate. It reads the ending against the point.

• 1. State the point before the plot.
• 2. Build the arc: opening, turn, tension, outcome.
• 3. Keep the human element: want, block, cost.
• 4. Cut every beat that does not serve the point.

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